Our Mission

Contendunt fuses sports and streetwear together to get people talking.

Our mission is to spark positive conversation, raise awareness, and tackle mental health stigma within our lifestyle sporting communities.

Our goals are to provide sporting community with the resources and opportunity to help one another understand and address mental health.

Suicide is a death that can be prevented, so everyone can work together to stop it and save lives.

We also promote the benefits of exercise, and how participation in these sports can help your mental health.

How Are We Doing This?

As a community interest company, (a special type of limited company which exists to benefit the community, rather than private shareholders.) we work on a not for profit basis.

This means any income generated through donations or clothing sales, is used to grow and develop the business which is benefiting our identified community.

This means any business conducted where money comes into the company is put back into the organisation with the aim of benefitting the community in pursuit of our goals.

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We have added a list of mental health services of over 100 countries and regions on our website.


When you order an item of clothing from the Contendunt shop, 80% of the profits go towards mental health training, community events & supporting mental health within our lifestyle sports communities.

The remaining 20% of profits are donated to the mental health charity "Calm".

Your Support Helps Drive Change

Any income that comes into the business will get reinvested back into the company to benefit the community we want to serve.

This can include funding MHFA courses for individuals, running in person events, or donating a percentage of our sales to charity.

Where Our Income Goes

Donations to Mental Health Charities

Currently, 20% of our profits are donated to the mental health charity CALM

Access to Information

We want to support organisations and businesses by providing them the ability to access mental health information and services. We also want to provide a place where participants, industry leaders, coaches & spectators can access information.

Community Events

Progression Street Sessions - Our monthly outdoor Parkour jams that focus on creating a safe space for Parkour practitioners and those interested in Parkour to come and meet new people, have a conversation and enjoy the benefits of exercise.

Progression Street Sessions will eventually make their way into other lifestyle sports.

Training Courses

Mental Health First Aid courses & Mental Health Instructor Training are just a few of the courses we will be training up on. These courses can be costly.

Half Day Courses - Around £125

One Day Courses - Around £200

Two Day Courses - Around £300

Mental Health Instructor Training - Around £2,700

Improving Our Services

This would include developments to further information on our website, or in person, to provide the best possible advice and information regarding mental health and well-being.


We believe basic and advanced mental health training should be included in qualifications for sports. The money that comes into the business will work on making that a reality.