The Mental Health Lifestyle Brand

Contendunt was originally conceptualised as a brand that would have its place against the other big hitters within the parkour industry.

After years of scraping by, trying to follow a direction I have seen many other brands and teams within this sport go down before, I realized that this was all forming the foundations of what my vision for this brand would eventually become.

Having my own brand had always been a dream of mine, and I knew it would most likely remain that way.

So when it finally happened, I was just going through the motions, dragging my feet with a severe lack of excellent instruction.

As a result, there have been a number of unwelcome setbacks and hasty, silly decisions. As a result, I reevaluated my brand's purpose, as well as the idea of being stressed out and overwhelmed.

The world is a shit place to be these days, especially if you don't have any guidance or a safe place to go to talk about your issues. Contendunt is by the community, for the community, and I want to use it and my 10 years within the sport to bring awareness to a number of mental health issues, & give people a space where individuals can find help, resources and the tools to use in their own life.

As I, you & anyone else grows this child of mine, sales & fundraising will go to charities and movements that are listed below

So from the bottom of my heart, thank you, let's make a change together.

Callun x

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